From Sneaker Lovers to Shoe Care Experts!
At POOMS, our love for sneakers grew into a passion for shoe care. From reselling sneakers to developing our own premium cleaning products!
Discover how we became experts in providing the ultimate shoe care! Read our story below.
Frenna x Pooms
The reselling of sneakers went fantastic, even Frenna wore our custom made AF1 in his videoclip!
Cleaning service
In addition to reselling, we received a lot of demand for cleaning sneakers. This adventure started at Stomerij Twente, where we discovered that they once cleaned shoes, but they stopped doing that.
Collaboration with Dry Cleaners Twente
A collaboration soon developed, they had a room with a steam machine and we started cleaning our customers' sneakers there.
From 5 pairs a week it quickly grew to over 20 pairs. We cleaned everything from sneakers and loafers to suede shoes and bridal shoes!
Our secret formula!
One day we got fed up! Always getting water and trying different products. We wanted something that was ready to use.
After a long search and testing, the secret formula of POOMS cleaning foam has been created! It is vegetable , works without water and is a conditioner . One agent for all materials , black stripes on soles and stubborn dirt!